INTRODUCING PROJECT
To create a modern, trustworthy brand that reflects Snapask's personalized, on-demand learning approach and positions them as a leading ed-tech company.
Through research and collaboration, we will develop a brand identity that captures Snapask's unique value proposition and resonates with their target audience.
A comprehensive brand identity system that includes a logo, color palette, typography, and brand guidelines, all designed to communicate Snapask's values and differentiate them in the competitive ed-tech market.
The Snapask learning platform helps high school students reinforce progress after school, prepare for exams, and receive private tutoring anywhere, anytime!
Trusted by 4 million students in Asia, Snapask provides 1-on-1 on-demand learning help with over 350,000 qualified tutors, and 5,000+ hours of top-quality video courses across all subjects.
The Snapask logo vividly represents a student's learning journey through three distinct phases: in-school learning, after-class tutoring, and self-study. The colors and circles within the logo capture the essence of this journey, showcasing a continuous and progressive progression throughout the three stages. This unique representation allows us to showcase the student's learning progress seamlessly, visually representing their journey towards academic excellence.
Empowering learning through support, efficiency, and innovation - our core values at Snapask.
Snapask is meant to provide flexible learning experiences, so we designed guidelines and an illustration system based on basic shapes, that circles and rounded rectangles convey a sense of trust.
Snapask has online courses and instant QA, making it perfect for the entire learning process. Thus the blue tone plays animportant role in providing a calm atmosphere for learning.
The goal is not only to create a visually appealing brand, but also one that is technologically feasible. In this way, universal design is our guiding principle when creating designs.
Snapask has four palettes. We set the hierarchy for colors to use in different scenarios. Snapask Blue & Blue Family are the core hues representing our brand. Secondary Color is our palette for highlighting or illustrating, and Neutral Color is mainly used for typography and background.
Perspectively, each palette has its shades, from 10% to 100% brightness. As for the dark shade color, it shows 120%. Moreover, we set special colors in the common-used colors to highlight the corresponding palette.
The branding showcases the efficiency of our education through captivating visuals and authentic storytelling. With a focus on our core values of support, efficiency, and innovation, our videos and images capture the essence of learning. Through trustworthy materials, we can differentiate Snapask from the competition and attract users to a journey of learning and growth.
The Snapask logo vividly represents a student's learning journey through three distinct phases: in-school learning, after-class tutoring, and self-study. The colors and circles within the logo capture the essence of this journey, showcasing a continuous and progressive progression throughout the three stages. This unique representation allows us to showcase the student's learning progress seamlessly, visually representing their journey towards academic excellence.
The product's tagline "it begins with a question" emphasizes the importance of inquiry-based learning, which is at the heart of our ed-tech product. We believe that when learning starts with a question, it creates a more engaging and personalized experience that leads to deeper understanding and knowledge retention. Our product is designed to facilitate this process, providing learners with the tools and resources they need to ask questions, seek answers, and discover new insights.
